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About Me

Shanell Tyus

Ever felt that a valuable, treasured, sacred part of you was being denied? Brené Brown says that “…it’s not merely benign or “too bad” if we don’t use the gifts or talents we’ve been given; we pay for it with our emotional and physical well-being.”


I’ve been there, and I find I am at my best when helping others tap into their talents to yield desired change in their lives. I created my business in 2011 to do just that. 


I have an M.S. in Counseling, and for over fourteen years I have worked in higher education both inside and outside of the classroom.


In my work I specialize in meeting the individual needs of those I teach, coach, train, and consult with. I help individuals, teams, and organizations leverage and maximize their natural talents.


Social Justice and Oppression Reduction is laced throughout everything I do with and for others  in my coaching business I focus on helping creative black women step fully into their creative passion to realize the dreams they've been holding on to so they can impact the world with their brilliance.


In addition to working with my awesome coaching clients, I am the Director of Equity, Inclusion, and Learning for a digital Marketing agency, and adjunct faculty for a university in Central California. I am at my best when finding creative solutions to problems, and I love entertaining for family and friends, writing, and coaching women (and men) to “creative success”. 

i'm a lover and follower of Christ and try daily to honor the gifts he's given me by pouring them out on others. I have been married to my fantastically geeky-athletic-gamer husband for over 18 years, and am a mother to two beautiful children – an 11 year old smartsy girl who’s my creative-partner in crime, and a 6 year old sour-patch baby boy….first he’s sour, then he’s sweet. So, so sweet. 


Find me on Instagram, and follow along on the blog  day to day glimpses, and the strengths-based tips you need to build your business while living in your strengths daily!


My Work

SKD Creative, Inc

What began with helping creatives of all types craft their personal narratives to share their best selves with their target clients and the world, quickly expanded to include working with creatives more intimately through coaching and training.


Ready to start your creative business? Battling doubt? Spinning your wheels on where to begin? Looking for the right strategy to help drive your vision forward?




Since 2011 Shanell Tyus has helped countless creatives discover their passions and leverage their innate talents and gifts to develop a strategy to successfully start their businesses.

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